With the amount of technology that is accessible today, it’s no surprise that we are being fed more information than we can process. Most users of social media are bombarded with the information businesses post; and sometimes it’s just easier for them to keep scrolling until something catches their eye. The sad truth is, most businesses may realize that their information is not being read based off of their low social media engagement stats, but they do not know how to fix the issue without hiring digital marketing specialists. However, we are here not to just give you a solution, but a step in the right direction. We believe that Infographics will improve a business’ social media presence. Here are 5 reasons why:
Infographics grab the attention of your targeted audience
Humans are naturally visual creatures. We like seeing things and interacting with what we see. There may be times where your information is being ignored because it was not portrayed visually. While words help provide better meaning, they are sometimes too much work to read. Especially on social media, you are fighting for the attention of your readers. They are much more likely to stop scrolling if they see an Infographic in a sea of text.
Infographics can make your content more understandable
According to studies done on visual content, 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. With the amount of information being circulated on the internet, your customers will appreciate information that can be digested easily. Long lines of information may not be as interesting to your customers as something more visual and easy to understand.
Infographics can increase brand awareness
A good Infographic is designed with your brand in mind. Creating an Infographic that includes relevant information to your company/business, your logo, website address, colors, and contact information is an effective way to show your customers who you are, rather than having to state it.
Infographics can increase your search marketing results
Ever wonder what happens if you create an Infographic that that happens to go viral? Maybe not viral in the same sense that the video “Peanut Butter Baby” did, but in the way that other people and other businesses link to your infographic. If you create an Infographic that is relevant to your business but also contains valuable and easy to digest information, there is the potential that it could be shared— and your company’s brand will be written all over it. Even more importantly, if the Infographic is syndicated amongst other websites for their content and links back to your website, the number of backlinks increases. This means your organic search rankings could increase! (If you need more info on this, check out our blog post about SEO basics) You can make this better by adding highly targeted keywords as part of the title, description and meta information of your Infographic. This can give your Infographic higher chances of appearing as a relevant image or resource in search results.
Infographics aren’t difficult to make
You don’t have to have a degree in graphic design to create a beautiful and effective Infographic. A great website to use to develop Infographics is Canva. Canva is a free service that allows you to create beautiful graphics, images, ads, invitations, etc with minimal design skills. Other Infographic creating sites are infogr.am , PiktoChart, and Venngage to name a few more.These are just a few reasons why Infographics benefit your online presence as a business. Before you post yours, make sure you research times your target audience is online, and do an experiment; see if it received more attention than your other posts! Give it a try, it may just give your business a boost.