3 Evergreen Marketing Strategies for Small Businesses

In mid-January Facebook updated its algorithm to focus on pushing more organic content. In just a few hours, marketing strategies for small and large businesses alike became outdated and ineffective. As a result, Facebook has become much more of a “pay to play” model and it’s much harder, if not impossible, for businesses to end […]

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The Power Of Content Marketing In A Technical World

In this day and age, SEO remains an important tactic for maintaining search engine visibility. But search engines are beginning to outsmart even the most sophisticated SEO strategies. Google is now so smart that even the strongest SEO strategy won’t help your site rank higher unless you are also continuously producing great content. In order to truly rise to the top online in 2018, you need content marketing. 

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4 Best Social Media Practices For Small Business

Own a small business? Social media should be your best friend. Networks like Facebook, Instagram and Twitter, give customers the chance to engage and connect with your business, which results in more followers, more engagement and ultimately, more sales. Many small business owners do not take advantage of this opportunity and all that goes into social media marketing. It’s a lot to take in, which is why I have compiled a digestible list of: 

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Entrepreneurship Spotlight: Andy Vanhook

Andy, much like our past guest, Paul Somers, is a successful entrepreneur and a highly involved member of the Harrisonburg community. Appeal Production is Andy’s full-service video agency where he serves as Imaginative Producer. In addition to running his own company along with his two business partners Andy is, among other things, President of the Rotary Club of Harrisonburg, and a member of the Harrisonburg Chamber of Commerce Board of Directors. With a resume like Andy’s, it’s difficult to become more involved in the Harrisonburg community. The truth is, when Andy’s story started, his plan was never to stay and plant his business seeds in Harrisonburg. Lucky for us, he did. Here is his story:

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3 Free Ways To Stop Wasting Your Time And Get The Information You Need To Grow Your Business

Your time and your brain are worth more than the majority of articles, videos, infographics, spirit animal quizzes, and infotainment published online today. If you’re a small business owner, then you probably know the feeling of there being not enough hours in the day. If you’re like me, you know the frustration of trying to grow, but not being able to find trustworthy or knowledgeable sources to get your information. Cut through the noise and stop wasting your time by taking advantage of these 3 free resources for expanding your mind and growing personally and professionally:

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SEO For Startups: 6 Tips For Starting Your Site Off On The Right Foot

Are you one of the millions of Americans that is self-employed? Perhaps you are getting sick of your corporate servitude and feel inspired to join the 10% of American workers who own their own businesses. No one who owns a startup will tell you it’s easy, but with strategy, dedication, patience and a little luck, you will have a much better chance at success.

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Understanding Google Analytics: A Beginner’s Guide

At Chiedo Marketing, we use Google Analytics to track important data and metrics regarding how people interact with websites we manage. For instance, we use it to see which channel people used to arrive on a site. The different channels in Google Analytics are:

Referral – being referred from another site, such as Facebook
Organic – finding the site through a Google search
Direct – typing the website URL directly into their browser
Email – when a site is accessed by clicking on a link through email and
CPC (cost per click) – when a site is accessed by clicking on a paid advertisement through Google Adwords.

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A Day In The Life Of Chiedo Marketing

It might sound cliche, but no two days are the same when it comes to working at Chiedo Marketing. Each day is a new learning experience and adventure. Currently, the Chiedo Marketing Team has five members. All five of us work together as a team but our workdays are very different. As a team, however, there are certain things that we have come to expect of with our days in our little office.

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Managing Office Workflow: A Guide To Transparency, Collaboration, And Success

If you’re in small business today, you probably know the feeling of having too few hours in a day. You have to wake up, get to the job, connect with your clients, manage employees, make progress on projects, catch up on email, keep up with the latest trends in the industry, all while still getting home in time for dinner. There has to be a better way, right?

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